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Here’s what we announced.

Apple Intelligence

The next big step for Apple is here. Apple Intelligence is personal intelligence built into your devices to help you write, express yourself, and get things done effortlessly, every day. All while setting a brand-new standard for privacy in AI.

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iOS 18

Customize your iPhone in more ways than ever, stay connected with friends and family, and relive your favorite moments. And with Apple Intelligence, the things you do every day become even more magical.

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iPadOS 18

Explore new ways to work with Apple Pencil, experience more responsive apps, and customize iPad even further. And bring your ideas to life like never before with Apple Intelligence.

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macOS Sequoia

Lay out your workspace on the fly, browse the web with focus, and even mirror iPhone wirelessly. And Apple Intelligence helps you simplify and accelerate tasks big and small.

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watchOS 11

Get a better understanding of your daily health status using your overnight vitals. See how workouts impact your body over time. And discover new features that make Apple Watch even more finely tuned to you.

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visionOS 2

Relive and share photos in magical new ways. Immerse yourself in entertainment and work. Navigate easily with new gestures. The groundbreaking experiences of Apple Vision Pro go even further.

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Store. The best way to buy the products you love.

Price

Product	Inch	Memory	Storage	Price
Macbook Pro	14/16	8/16/18/24/36/48/64/96/128	512G/1TB/2TB/4TB/8TB	From $1,599.00
Macbook air	13/15	8/16/24	256G/512G/1TB/2TB	From $999.00
iPad Pro	11/13		256G/512G/1TB/2TB	From $9599.00
iPad Air	11/13		128G/256G/512G/1TB	From $599.00
iPhone 15 Pro	6.1/6.7		128G/256G/512G	From $999.00
iPhone 15	6.1/6.7		512G/1TB/2TB/4TB/8TB	From $799.00

The latest. Take a look at what’s new, right now.

iPhone 15 Pro

From $999 or $41.62/mo.for 24 mo.*

Welcome to spatial computing

From $3499 or $291.58/mo.for 12 mo.*

Let your light shine.

$99.00

Engineered for limitless creativity.

$129.00

Apple Intelligence

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iOS 18

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iPadOS 18

Explore new ways to work with Apple Pencil, experience more responsive apps, and customize iPad even further. And bring your ideas to life like never before with Apple Intelligence.

Explore the preview

macOS Sequoia

Lay out your workspace on the fly, browse the web with focus, and even mirror iPhone wirelessly. And Apple Intelligence helps you simplify and accelerate tasks big and small.

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watchOS 11

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visionOS 2

Relive and share photos in magical new ways. Immerse yourself in entertainment and work. Navigate easily with new gestures. The groundbreaking experiences of Apple Vision Pro go even further.

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Apple

AirPods Max

47582 Reviews

Introducing AirPods Max — a perfect balance of exhilarating high-fidelity audio and the effortless magic of AirPods. The ultimate personal listening experience is here. The over-ear headphone has been completely reimagined. From cushion to canopy, AirPods Max are designed for an uncompromising fit that creates the optimal acoustic seal for many different head shapes — fully immersing you in every sound.

Color:

Engraving:

$549.00